The Factors Influenced To Facebook Advertising Cost

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Facebook advertising cost is high or low depends on many factors. I will point out the factors influenced the cost of your advertising on facebook. I will analyze each factor how influenced to Facebook advertising cost . Thereby, you will control and optimize your facebook advertising cost .

Facebook advertising cost depends on the country


Country is the important factor affect to Facebook advertising cost by the economic disparity between the countries and the income the people in those countries. Many products are sold cheaply in the developing countries but sold expensive in developed countries . For example :the book the same content as "Rich Dad and Poor Dad  " was sold with $ 2.5 in China, it was sold for $ 10 in the United States.

Of course there are also many products have the opposite but generally prices in developed countries will be more expensive than the developing countries . Thus the cost of advertising in developing countries will be more expensive very much such as the United States , Britain, Canada, France , Germany , Japan , Singapore .... The cheaper countries such as Vietnam , Laos , Cambodia , India, Thailand , Malaysia , Mexico ...

Therefore you should choose the appropriate country to save your Facebook advertising cost .

Facebook advertising cost depend on the quality of audience


If people see your ad and does not interact with ads such as pressing  Like , share , commented , click via the website , send a message .Meantime Ads is wasted and you will lose a lot of money for advertising .  Meantime Ads is wasted and you will lose a lot of money for advertising . Therefore you need to target on precise audience .

Currently, many companies have used FB Lead Chef software to solve this problem , when you use this software, Facebook Lead Chef can extract a list of passionate members from group , event , fan page related to niche you wish. When your ads display to this list of passionate members , you can get high conversion rate. This will contribute to savings your Facebook advertising cost . 


If you want learn how to targeted ads to potential customers on Facebook ads , you should read this post :
http://www.chootech.com/2013/12/guide-to-setting-up-facebook-ads-to-get.html

Facebook advertising cost depends on field of business


Each business area has different values and different profits , Facebook advertising cost also vary with each field . For example, if the price of one  car be more expensive many times for the price of one shirt , so, facebook advertising costs for the car will be more expensive . So you need to choose  products appropriate with your advertising budget .

Facebook advertising cost depend on the number of competitors


If the customer groups that you and many marketers targeted on Facebook Ads, Facebook advertising cost will be very high and vice versa, the customer groups that only you targeted , facebook advertising costs will be very low . Because facebook only show your ads when you bid a higher price than others , so when many marketers bid ads with you , Facebook advertising cost  will be high . You can take advantage of this to control  your Facebook advertising cost.

Facebook advertising cost depend on price that you bid


You bid highly, your Facebook advertising cost will be higher and the ads display faster than your opponent. The price that you bid to be high or low depending on the number of competitors , countries, field of business . You should consider carefully before bidding.

Facebook advertising cost depend on the number of customers that you target


You targeted on many people , Facebook advertising cost will be big and vice versa. Of course the ad is displayed faster.

Facebook advertising cost depend on the content of your advertising


Content is increasingly attractive ,so conversion rate will be high and  Facebook advertising cost  is not  wasted. In contrast, the content is tedious , conversion rate will be very low and wasting your advertising budget.

Facebook advertising costs depend bid for CPC or bid for CPM


If the conversion rate is high then you should bid for CPM, Facebook advertising cost will be very low . If the conversion rate is low, you should bid for CPC .

All these factors affect facebook advertising cost . You should take advantage of these factors to control costs and optimize your ads